SAScon Speakers

The following list of speakers is just a taster of what we have in-store for SAScon…but as you can tell it’s a line-up with huge calibre.

Keynote – Bruce Daisley, YouTube UK – The Online Video Revolution – How Video Is Taking Over the Web

Bruce Daisley is Head of Sales for YouTube UK.

Bruce started his career at Capital Radio before forming part of the start-up team of Emap’s radio division.  His career at Emap involved sales on cross-media, radio and digital.  He ultimately took the role of Digital Sales Director – leading collaboration amongst digital publishers in his role as Commercial Chair of the Association of Online Publishers.

Bruce joined Google in September 2008 and took on his role at YouTube in October 2009.  As you’ll quickly work out – he is from Birmingham.

Holistic Search

Richard Gregory – Chief Operating Officer responsible for overseeing the delivery of all search engine marketing campaigns at Latitude Group

Jon Myers – Head of Search at MVi, the online marketing arm of the Mediavest Group

Dixon Jones –  Marketing Director of Majestic12 LTD

Jonathan Beeston – Efficient Frontier

Neil Jackson – Search Strategy Director, Tamar

Search & Social Media

Philip Buxton – Head of Marketing, iCrossing

Massimo Burgio – a founding member of SEMPO (Search Engine Marketing Professionals Organisation), and Chief Strategist for Global Search Interactive

Lyndon Antcliffe – world renowned social media marketer specialising in link-baiting.

Joost de Valk / Yoast – a hugely well regarded developer of SEO tools and widgets, and recently established Orange Valley online marketing.

Andrew Barke – Industries Head for Advertising Agencies, Google

Black Hat/White Hat – does it matter any more?

Fantomaster / Ralph Tegtmeier – a prolific SEO tool developer, often associated with what some might describe as the darker arts of SEO.  And, according to Aaron Wall, “One of the most insightful minds and original voices in the search game”.

Jon Myers – Head of Search at MVi, the online marketing arm of the Mediavest Group

Tom Critchlow -  Head of Search Marketing, Distilled

Bas Van Den Beld (Holland) – well regarded search marketer and blogger at State of Search

Conversion Attribution – Understanding the search path

Richard Gregory – Chief Operating Officer responsible for overseeing the delivery of all search engine marketing campaigns at Latitude Group

Ben Jesson – CEO and Co-Founder of Conversion Rate Experts

Karl Banks – Co-Founder of Conversion Rate Experts

James Yancey – MD of SearchIgnite (EMEA) Search Management platform

Etai Rosen – Account Director Kenshoo

Shakeel Itoola, EMEA Director, Enquisite

Analytics 2.0

Kristjan Mar Hauksson – Director of Internet Marketing, Nordic eMarketing

Graham Cooke, MD, QuBit Digital

Grant Muckle – Head of SEO, I Spy Marketing

Tushar Balsara -  Head of Operations, MediaVest

Ben Jesson – CEO and Co-Founder of Conversion Rate Experts

Karl Banks – Co-Founder of Conversion Rate Experts

Who is best positioned to exploit the social media opportunity

Philip Buxton – Head of Marketing, iCrossing

Will McInnes – Digital PR and social media specialist, and Managing Director for NixonMcInnes

Judith Lewis – Director of Seshet Consulting

Paul Fabretti – Co-founder and Director at social media agency, gabba

James Lowery – Head of SEO Latitude

Massimo Burgio – a founding member of SEMPO (Search Engine Marketing Professionals Organisation), and Chief Strategist for Global Search Interactive

PPC Innovation

Jim Brigden – CEO, I Spy Marketing

Jonathan Beeston – Efrontier

Etai Rosen -  Account Director Kenshoo

James Yancey – MD of SearchIgnite (EMEA) Search Management platform

Duncan Fisher – Latitude Group

Running a Pan-European Search Campaign

Massimo Burgio – a founding member of SEMPO (Search Engine Marketing Professionals Organisation), and Chief Strategist for Global Search Interactive

Bas Van Den Beld (Holland) – well regarded search marketer and blogger at State of Search

Kristjan Mar Hauksson – Director of Internet Marketing, Nordic eMarketing

Andy Atkins-Kruger – Owner and CEO of international search marketing agency WebCertain

Advanced Link Building Panel

Pete Young – Head of SEO at Mediavest.

Kristjan Mar Hauksson – Director of Internet Marketing, Nordic eMarketing

Richard Baxter – Founder & Director, SEOgadget

Neil Walker – CTO, Just Search

Fantomaster / Ralph Tegtmeier – a prolific SEO tool developer, often associated with what some might describe as the darker arts of SEO.  And, according to Aaron Wall, “One of the most insightful minds and original voices in the search game”.

Joost de Valk / Yoast – a hugely well regarded developer of SEO tools and widgets, and recently established Orange Valley online marketing.

Corporate Marketing & Social Media – Making it Fit

Phil Jones – Sales and Marketing Director, Brother UK

Will McInnes – Digital PR and social media specialist, and Managing Director for NixonMcInnes

Robin Riley – HMRC

Ivan Croxford – BT

Malcolm Coles – Internet content consultant

Neil Hardy – Head of E-Commerce, The Co-operative Group

Closing Panel – The Evolution of Search

Bill Staples – UK Director of Search, GroupM

Andrew Barke – Industries Head for Advertising Agencies, Google

Jim Brigden – CEO, I Spy Marketing