Programme
Day 1
| Time | Room 1 | Room 2 | Room 3 |
|---|---|---|---|
| 09:00 — 09:45 |
Keynote – A Big Brand Perspective Speakers include:- James Hamlin, Marketing Director, Seatwave Ben McKay, Head of SEO, Moneysupermarket Martin MacDonald, SEO Strategy Director, Expedia |
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| 10:00 – 11:00 | Stat-o-rama – An Industry In Numbers
Speakers include:- Richard Gregory, COO, Latitude James Murray, Digital Insight Manager for Experian Marketing Services, Experian Hitwise Scott Joslin, Senior Director, Advertising Solutions, comScore Mike Shaw, Director, Marketing Solutions, comScore
|
SAScon Market Focus – Retail
Speakers include:- Kristal Ireland, Head of Digital, Propaganda Agency Barry Adams, Senior Internet Marketer, Pierce Communications James Hamlin, Marketing Director, Seatwave
|
Running a European Search Campaign
Speakers include:- Andy Atkins Kruger, CEO, WebCertainGroup GJ Bramer, GJ Bramer Web en Organisatie Kristjan Mar Hauksson, Director/Founder, Massimo Burgio, Founder, Global Search Interactive |
| 11:00 — 11:15 | Coffee Break | ||
| 11:15 — 12:15 | Advanced PPC Techniques
Speakers include:- Jon Myers, Director, Account Management Yahoo! UK and Ireland Duncan Fisher, Digital Media Director, Latitude Polly Pospelova, Head of Search, Fuse8 Gilli Goodman, Google UK |
Social Commerce – Show Me the Money
Speakers include:- Kristal Ireland, Head of Digital, Propaganda Agency Damian Hanson, CEO & Co-founder One iota Stuart Bruce, Founder, Stuart Bruce Associates Gideon Lask, Chief Executive, BuyaPowa Simon Alexander, Head of Social Media, Carat |
Are PRs from Venus and SEOs from Mars? When will the planets ever collide? Speakers include:- Lexi Mills, Head of Digital PR, Distilled James Crawford, MD, PR Agency One Simon Wharton, MD, PushON Peter Bowles, Creative MD, Dynamo PR |
| 12:15 – 13:00 | Lunch | ||
| 13:00 – 14:00 | Breaking Free of Panda
Speakers include:- Peter Young, Regional Head of SEO at Mediacom Neil Walker, CTO, Just Search |
Gaining a Competitive Advantage in Gaming
Speakers include:- Nick Garner, Global Head of Search, Unibet, Paul Reilly, Founder & CEO at MediaSkunkWorks Inc. |
Search & Social – The Legal Perspective
Speaker:- Steve Kuncewicz, Head of Legal, BooHoo |
| 14:15 – 15:15 | Mobile Marketing goes Mainstream
Speakers include:- Richard Gregory, COO, Latitude Mark Kuhilow, MD, Mymcart Ben Wightman, Senior PPC Strategist, Latitude James Hamlin, Marketing Director, Seatwave |
Gamification – A New Way of Marketing
Speakers include:- Endaf Kerfoot, Thinker In Chief, Games for Brands Richard Baxter, Founder / Director SEOgadget.co.uk Jeff Coghlan, CEO and Founder, Matmi |
How to Create an Online Brand Through Search
Speaker:- Kelvin Newman, Creative Director, SiteVisibility |
| 15:15 – 15:30 | Coffee Break | ||
| 15:30 – 16:30 | Building an In-House SEO Team
Speakers include:- Nick Garner, Global Head of Search, Unibet Ben McKay, Head of SEO, Moneysupermarket Stefan Svensson, CEO, SearchMe Matt Roberts, VP Product Development, Linkdex |
Social Media Meets PR
Speakers include:- Kristal Ireland, Head of Digital, Propaganda Agency Paul Fabretti, Digital Director, Brazen PR Judith Lewis, Head of Search, Beyond Stuart Bruce, Founder, Stuart Bruce Associates |
Reputation Management in a Digital Age
Speaker: Samantha Noble, Digital Marketing Director, Koozai |
| 16:30 – 17:15 | Is There a Place for Blackhat SEO in modern day SEO campaigns?
Speakers include:- Bas van den Beld, Search & Social Strategist & State of Search Ralph Tegtmeier aka Fantomaster David Naylor, Head of Search Marketing, Bronco Paul Madden, Managing Director at Automica Kelvin Newman, Creative Director, SiteVisibility |
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Day 2
| Time | Room 1 | Room 2 | Room 3 |
|---|---|---|---|
| 9:00 – 9:45 | Keynote – Bruce Daisley, Twitter |
||
| 10:00 – 11:00 | How Social Media & the Internet is Changing the Media
Speakers include:- Martin Bryant, Managing editor, The Next Web James Carson, Digital Marketing Manager, Bauer London Lifestyle Sarah Hartley, Journalist Gordon Young, Editor, The Drum |
Increasing Site Engagement
Speakers include:- Morgan McKeagney, MD, IQ Content Paul Rouke, Head of Usability & Conversion, PRWD Simon Williams, Group Search Manager, Carat |
|
| 11:00 – 11:15 | Coffee Break | ||
| 11:15 – 12:15 | Link Building
Speakers include:- Peter Young, Regional Head of SEO at Mediacom Jon Quinton, SEO Consultant, SEOgadget Martin Macdonald, SEO Strategy Director, Expedia Matt Roberts, VP Product Development, Linkdex David Wilding, Head of SEO, Blueclaw Media |
Analytics 2.0
Speakers include:- Al Wightman, Owner, So What Analytics Dan Croxen-John, CEO, Applied Web Analytics George Ioannou, Head of Agency, Digital & Wise |
The Advertising Revolution – is already here …. are you ready?
Speaker:- Dan Sodergen, Go Augmented |
| 12:15 – 13:00 | Lunch | ||
| 13:00 – 14:00 | Marketing Across Multiple Platforms – The Challenges and Opportunities
Speakers include:- Peter Cobley, Commercial Director, hômejames Rob Weatherhead, Head of Digital Operations, Mediacom Darren Herbert, Head of Conversion, Latitude Ade Allenby, Online Marketing Manager, TalkTalk Business Kevin Cunningham, Client Services Director, Carat |
Location – Fitting it Into the Marketing Mix Speakers include:- Dom Hodgson, Hodgetastic Endaf Kerfoot, Thinker In Chief, Games for Brands Laurence O’Toole, Owner, Analytics SEO Teddie Cowell, SEO Director, NetBooster Malcolm Maybury, Director, 360spin Chris Johnson, Agency Product Specialist, Google |
‘Remarketing – The Art of Increasing Brand Visibility and Conversions’ Speakers include:- Guy Levine, CEO, Return On Digital Dan Roche, PPC Specialist, PushOn |
| 14:15 – 15:15 | Cutting Edge Search Technology
Speakers include:- Rob Hughes, Digital Insight Manager, hômejames Stephen James Lock, SEO Product Manager, Analytics SEO Laurent Boninfante, MD, Acquisio Matt Roberts, VP Product Development, Linkdex |
Delivering Insights from Social Media
Speakers include:- Kristal Ireland, Head of Digital, Propaganda Agency Philip Coen, Partner, Social Media Ventures Robin Wilson, Director of Social Media and PR, McCann Simon Alexander, Head of Social Media, Carat Andrew Grill, CEO, Kred Danielle Fudge, SEO Manager, Forward3D |
The Psychology in Search & Social
Speaker:- Bas van den Beld, Search & Social Strategist & State of Search |
| 15:15 – 15:30 | Coffee Break | ||
| 15:30 – 16:30 | Creating Efficient Search Campaigns
Speakers include:- David Towers, Head of SEO, MEC Dixon Jones, Marketing Director at MajesticSEO & Receptional Founder Kevin Thiele, Sales Director, Searchmetrics Stephen James Lock, SEO Product Manager, Analytics SEO |
Understanding the Role of Social in Search
Speakers include:- Andy Betts, Digital & Marketing, Strategist Bas van den Beld, Search & Social Strategist & State of Search Martin Macdonald, SEO Strategy Director, Expedia Paddy Moogan, SEO Consultant, Distilled Kevin Gibbons, Director of Strategy, SEOptimise |
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| 16:30 – 17:15 | Google+ Hangout | ||
