Archive | May, 2013

SASCON TO TACKLE PENGUIN 2.0 AT BIGGEST EVENT YET

A new panel discussing the latest ‘Penguin 2.0’ Google update has been added to this year’s SAScon line-up. Released last week, Penguin 2.0 has been less devastating than previous versions, but the latest update is a statement of intent by Google declaring that it is continuing to cleaning up its search engine result pages (SERPs). (more…)

SAScon Six – Six ways to spot poor and Penguin penalized links

Dixon Jones is marketing director at Majestic SEO, the world’s largest link analysis engine. Dixon is at the helm of the Birmingham brand, which has won two best SEO technology awards and currently attracts a user base of thousands from Wordtracker to Microsoft. This year’s SAScon sees Dixon as part of a wider panel speaking […]

SAScon Six – six things to watch in social media

Charlotte Walker is the social media manager at media agency Carat in Manchester. Charlotte has a wealth of experience across SEO, PR and social media, having worked on a wide range of campaigns for leading fashion retailers such as Matalan, Selfridges and Claire’s Accessories, producing exciting, customer-centric campaigns that delivered measurable business value. At this […]

SAScon attracts inernational calibre keynote speakers

Search, analytics and social media conference, SAScon, has announced its first two influential keynote speakers from some of the world’s biggest brands. Google Analytics’ product manager, Clancy Childs, and John Veichmanis, Expedia’s vice president for Global Paid Search, have been confirmed to speak on the first day of the two day conference and will be […]

SAScon Six – six ways the social web is changing

Nils Mork-Ulnes is the EMEA head of insights and analytics at digital agency Beyond. Prior to this, he gained almost two decades of experience managing marketing and strategy globally for clients such as Nokia, AT&T and Microsoft. At this year’s SAScon, Nils will be speaking on the topic of understanding a brand’s online reputation, giving practical […]