We’ve announced our new keynote panel which includes three of the biggest brands in e-commerce.
James Hamlin from ticketing company Seatwave, Martin McDonald from online travel firm Expedia and Ben McKay from Moneysupermarket will take part in a panel which is chaired by SAScon founder, Richard Gregory.
This panel of leading brands will provide their take on the digital marketing industry and set the tone and agenda for the rest of the conference.
The speakers will address ‘big brand’ expectations for search and social media in 2012. Other issues will be put to the panel including: what effect has mobile marketing had on business? In what way is social media impacting the bottom line? What is the true impact of multichannel campaigns both on and off line? And finally, the role of gamification in digital marketing will also be covered as part of an action packed itinerary, which should leave no stone unturned.
SAScon is focused on providing senior brand marketers with actionable insights and intelligence to help shape their marketing strategies.
In Expedia, Moneysupermarket and Seatwave we have three of the biggest online businesses in the UK, so if anybody can set our industry’s agenda it is this panel.
SAScon takes place over two days later this week (17-18 May 2012) at The Hive, Manchester, and tickets are on sale via the SAScon website, http://www.sascon.co.uk/.