A new session called “How Social Media & the Internet is Changing the Media” has been confirmed for SAScon2012.
Martin Bryant, the managing editor of the Next Web will be chairing a panel that includes James Carson, digital marketing manager of Bauer London Lifestyle, former Sky journalist Neal Mann (AKA @fieldproducer on Twitter) and Sarah Hartley of the Guardian’s n0tice project.
The Next Web has been at the forefront of digital technology and media since 2008 and has an influential audience consisting of more than 5.1 million monthly visits and over 7 million monthly page views. Bryant has been involved with the blog for several years and, along with founding Manchester’s influential Social Media Café, is well placed to chair this panel.
James Carson is responsible for overseeing Bauer Media’s online titles including Heat, FHM and Grazia, while Neil Mann played a pivotal role in shaping social media strategy at Sky News. Sarah Hartley has been a journalist for many years and now looks after the Guardian’s n0tice project, which is being touted as a solution to the challenges faced by regional news outlets. All understand the pressures that traditional media business models face in monetising content.
These new panellists join 32 other experts who are all renowned thought leaders in the search, analytics and social media space. The keynote speaker is Bruce Daisley, UK Director of Twitter.
This latest panel has been added at the request of marketers who want to further understand the role the media has on brand profile, social media and search engine visibility. Digital marketers know that the media is an important part of the online ecosystem and this session should help to highlight its importance to all types of brands.
SAScon runs over two days (17-18 May 2012) at The Hive, Manchester, and tickets are on sale via the SAScon website, http://www.sascon.co.uk/.
Early bird tickets are available from £145 via the Don’t Panic website